May 2015 · Anheuser-Busch / Bud Light
Bud Light — Whatever, USA
Bud Light rolled into town and took over basically everything — and we built the temporary network the whole takeover ran on.
For Bud Light's experiential 'Whatever, USA' campaign, the brand took over an island for a weekend-long activation.
We delivered the connectivity behind the scenes — the kind of dense, temporary network a full brand takeover demands, dropped onto a location not built for it.