Feb 2015 · Bud Light
Super Bowl XLIX — House of Whatever
Bud Light took over a downtown Phoenix city block for Super Bowl week — concerts, fan experiences, and the network holding it together.
Bud Light's House of Whatever turned a city block in downtown Phoenix into a Super Bowl-week destination: concerts, free beer, and a full-scale fan experience.
We provided the connectivity backbone for the activation — built to the scale and reliability a Super Bowl audience expects.