Mar 2018 · Target × Hunter Boots
Target Ultimate Family Festival
A pop-up festival and store beside the Rose Bowl, backhauled by a gigabit shot from the stadium to an event village on the golf course.
Target launched alongside Hunter Boots with a pop-up festival and store next to the Rose Bowl. We ran a gigabit point-to-point backhaul from the stadium to the event village on the adjacent golf course.
That single link carried check-in and ticketing, production, retail point-of-sale, and full-site guest Wi-Fi — a complete temporary venue, online end to end.